Your personal brand is a voice or theme that articulates what makes you different or unique. Your brand helps to express your unique value to an employer, and differentiates your skills, experiences, and abilities from your competition. A successful brand should be unique, credible, consistent and relevant.
Personal branding is an important part of the job/internship search, because of the competitiveness of the job market. It also improves your likelihood of finding a good fit within a company and gives you increased self-confidence and focus in your good search.
DEFINE YOUR BRAND
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